In November 2013, Amazon CEO Jeff Bezos went on 60 Minutes to announce that the online retail giant was developing flying robot drones to deliver packages. The announcement dominated the news cycle. Century 21 immediately hopped on the story, giving their spin on this new method of "home delivery." The story broke Sunday night. By Wednesday at lunchtime, this film had been conceived, sold, produced, posted and promoted via PR efforts. The film was posted, shared and viewed nearly 100,000 times in the 72 hours after the post and even sparked online debate around the "controversial" Landing Pad program.
