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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 6th Annual Shorty Awards

Hollywood & Vines

Finalist in Vine

Entered in Travel, IRL

About this entry

“Hollywood & Vines" was a first-of-its-kind, socially-sourced, short film directed via Twitter and shot entirely by Airbnb’s fans on Vine. Our film director tweeted shot descriptions to the travel site’s Twitter followers who executed six-second clips and uploaded them with the hashtag: #AirbnbHV. The final film was a story of travel, adventure, and finding your place in the world. Exactly what Airbnb stands for. Airbnb’s social network is the driving force behind their brand, connecting users to new people, new locations and new perspectives. So it was only natural that we tap directly into their active global community to create marketing that worked toward the same goal. The result was “Hollywood & Vines," a first-of-its-kind short film directed via Twitter and shot entirely by our fans on Vine. Over four days, we tweeted shot descriptions to our Twitter followers who filmed six-second clips and uploaded them with the hashtag #AirbnbHV and the shot number, so that we could easily aggregate the submitted clips. In making the film, we embraced the inclusiveness of Twitter and Vine to make our campaign entirely accessible to anyone in the world with a mobile phone and a social presence. In the end, 750 videos from nine countries were submitted and 100 were selected to create the final film: a story of travel, adventure and finding your place in the world. Exactly what Airbnb stands for.

Media

Produced by

Mullen

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018