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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards

Crossfire Returns to CNN

Entered in Live Television

About this entry

Crossfire, CNN’s long-running classic debate show returned to the network in September 2013. The rebooted version of the show is hosted by Newt Gingrich, S.E. Cupp, Van Jones and Stephanie Cutter. The most distinct difference between the original version of Crossfire and the all-new Crossfire is the addition of social media. Social media grants the hosts and the viewers the ability to extend "the debate" on and off screen. In less than a year, the hashtag #Crossfire has trended domestically over 30 times, the show has grown its Facebook fans tenfold to 30,000; increased its Twitter followers seven times to more than 10,000 and saw approximately 600 Twitter mentions per 1,000 followers on a weekly basis in October 2013.Monday through Friday, CNN's Crossfire does a deep-dive into a single topic on subjects that range from politics to sports. The show invites—and provokes—discussion and debate among it's guests and in a 'first for a television news program,' Crossfire also invited guests to vote daily with the hosts and the guests. The votes from Twitter and Facebook are tabulated in real-time with the show revealing the results during the program. By utilizing Poptip Technology to post a daily question on Twitter and Facebook, the show team embeds the results onto the Crossfire blog, crowdsources the results, and shows the results on the air during a crowd opinion segment. Since early September, 26,794 people have voted on Crossfire, and 23.5 percent of those viewers have answered more than one Crossfire question (source: Poptip). Crossfire Facebook Chat: Prior to President Obama's 2013 State of the Union Address, Crossfire’s Van Jones and Newt Gingrich wanted to hear viewers’ thoughts on what they thought the president should say. Newt Gingrich and Van Jones hosted a Facebook chat on the Crossfire Facebook page where they dialogued with viewers by taking questions and responded to comments about their expectations for the President's annual address. Additionally during the premiere week of the return of Crossfire, online viewers were invited to visit CNN.com/Crossfire, to join the conversation and follow along the curated live blog powered by Scribble Live. The real-time blog featured highlights from the debate on social media, plus addition videos, articles, images and real-time must-see moments from the show.

Why does this entry deserve to win?

Crossfire 'Live' Facebook debate with CNN's New Gingrich and Van Jones - http://on.fb.me/1f3hPW4 Lost Remote: An inside look at how CNN’s Crossfire has become the ultimate social TV show - http://bit.ly/1nLuJKk

Media

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.