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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards

Cinemax's Banshee

Finalist in Twitter Campaign

About this entry

Cinemax devised a Twitter stunt to send out the first season of its new original series Banshee with a bang. Cast and crew members were enlisted to live tweet the season finale in a coordinated, multiplatform effort that spanned the globe.The stunt proved to be a hit with viewers, making it the highest rated live episode of the season, boosting social conversation by over 160% compared to the series average and situating #BansheeFinale at the top of the Trending Topics list on Twitter for the night. A TV spot was created to promote the stunt, featuring the handles of participating talent and urging viewers join the conversation using #BansheeFinale. Participants Tweeted promotional graphics to enlist their followers. Fans who participated were treated to an inside look at the interaction of the Banshee team, including stories from the set, “Did you know" trivia, personal photos from production and inside jokes. Once the episode concluded, talent stuck around to answer questions and show their gratitude for the fans’ support – a few even stayed up to live tweet the West Coast airing of the finale episode, not wanting anyone to feel left out. Afterwards, all tweets were archived into a Storify stream and tweeted out from @Cinemax and talent allowing anyone to follow along with commentary while watching finale re-airs. The cast and crew of Banshee are some of the most socially active individuals in the industry and always take the time to engage and thank the #Fanshees for their unwavering support and outspoken enthusiasm. The stunt leveraged the power of Twitter by connecting stars with fans in a virtual wrap party, perfectly appropriate of Cinemax’s most social series to date.

Media

Produced by

HBO

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.