THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 6th Annual Shorty Awards

Bleacher Report's Team Stream

Entered in Branded Mobile App

Objectives

Team Stream Curates content and sends breaking news push notifications for well over 500 teams around the world. Our users select the teams and topics they’re interested in following when they download the app – anything from NFL football to Premier League soccer or America’s Cup sailing. In each of those ‘streams’, we provide a topic-specific curated experience of the biggest breaking news, best commentary and analysis, and social media from players and media personalities. Love the Oregon Ducks but not the Crimson Tide? Team Stream gives you all the news you want, and none that you don’t want. The other key feature of Team Stream is the speed with which we inform users of breaking news. Within minutes of a story breaking on the field or on Twitter, our users will receive a push notification describing what happened and why it’s important. We regularly beat our top competitors in the speed department, and we feature a wider variety of content in our push notifications. Not just trades, injuries and scores, but also quotable moments and highlights of gamebreaking plays. Add it all up together and you can see why we think believe Team Stream is the best sports app on the market. We deserve this award because of our innovation in the space and unparalleled user experience. Team Stream has done something entirely new in the mobile sports app space. By being ‘source agnostic’, that is, programming content from other news outlets right along with our own, we’ve been able to provide a best-in-class user experience. And by looking everywhere for news – scouring every resource available to us – we’ve been able to see things and react to them quicker than our competitors. We don’t care who breaks a story. They’ll get credit from us when we send our push notifications, while other outlets are waiting for their own editorial team to write a story before they tell fans. Team Stream has been the disruptor that other – more established – companies have emulated. The SportsCenter app now offers vertical streams of team-specific news – we were there first. TheScore links their push notifications to simple articles with news-breaking tweets featured prominently – we were there first. And we haven’t stopped innovating. This year, we introduced player streams for NFL players to provide fans with an unparalleled tool to follow news for their fantasy team in real time. All of our hard work has paid off. Our users are loyal, opening the app an average of 55 times per month, and we’ve grown every month since the app launched. Put everything together and you have an app that industry insiders and our users already know is ahead of the curve. This award would let the world know.

Media

Entrant Company / Organization Name

Bleacher Report

Link

Entry Credits