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Bleacher Report NFL 1000

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Objectives

Who is the NFL's best quarterback? Every sports fan has an answer. But who's the NFL's 25th best quarterback? Who's 45th? And what about offensive tackles and inside linebackers? For the diehard NFL fan, every player matters, particularly the players on his or her team, and the Bleacher Report NFL 1,000 is the most detailed, comprehensive NFL player ranking available. No ranking goes deeper and with more detail into every NFL roster, providing endless fuel for debate among fans about the players they love, and love to hate. One-thousand players are each scored out of a maximum 100 points and ranked by position, using a special set of criteria devised by B/R. The positional rankings, including player-by-player analysis, are released over the course of two months, between the Super Bowl and the NFL Draft. The undoubtable appeal of this 20-part series resulted in more than 10 million reads and more than 10,000 comments for the 2013 rankings. The B/R NFL 1,000 was produced by Bleacher Report's NFL Lead Writer Matt Miller, who developed the criteria and scoring system used to rank the players. His formula ranks players according to their on-field skills, and not simply by adding up the statistics that can so easily be affected by a player's own teammates and coach. The result is a pure and comprehensive ranking of the best football players, and the worst, to satisfy even the most enthusiastic football fan. The Bleacher Report NFL 1000 deserves to win this award for establishing a new bar in making NFL coverage compelling for every fan. While there is no shortage of sports news and analysis available online Bleacher Report consistently delivers a deeper look that speaks to the fans of every team and player be part of the conversation. The Bleacher Report NFL 1000 is a fantastic tool that ignited the emotional debate among NFL fans regarding the strength of their favorite players and gave them an objective framework for that debate. Deploying a ranking of this complexity was not only great fodder for the community but great learning for the Bleacher Report team. We normally find that readers are too peripatetic to be interested in a long-running series but fans consistently stuck with this twenty-part series because it touched so many players they were passionate about. Readers went deep into each set of comparisons to comment on their favorite players regardless of how early or late in the rankings that player appeared. Bleacher Report has long been known as a curator of great content and the creator of sites and a mobile app driven by user engagement, but the Bleacher Report NFL 1000 also demonstrated how Bleacher Report can add the sports media landscape as a creator of compelling original content. Whether prepping for the season or just debating with a friend, the Bleacher Report NFL 1000 gives fans all the information they need to assess every player in the league.

Strategy and Execution

http://bleacherreport.com/articles/1444313-br-nfl-1000-2013-top-35-right-tackles http://bleacherreport.com/articles/1436951-br-nfl-1000-top-65-quarterbacks

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Bleacher Report

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