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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards

Aflac Health Care Reform Social Campaign - HCR

Entered in Healthcare

About this entry

Aflac designed the third annual Aflac WorkForces Report to deliver primary research that would include small business decision makers’ attitudes and perceptions about workplace benefits. The 2013 Aflac study focused on insights into health care reform. The findings served as the basis of a year-long media relations campaign that delivered relevant, timely information, supported by secondary research from third-party sources. Aflac leveraged their social channels to educate the B2B community about how HCR effects their small business and how to take advantage of the benefits of HCR. Along with the WorkForces report Aflac created a dedicated landing page on their .com to keep their audience informed on the HCR changes. Aflac took pride in making sure their audience was informed and educated on all HCR changes. HCR effects everyone and Aflac took it upon themselves to educate their current and future policy holders on the HCR changes that occurred in 2013. One of the groups most effected by HCR changes were the small business decision makers. This is why Aflac focused on that audience, to make sure they understood the changes and took advantage of the opportunities that these changes brought. People were confused, apprehensive, and nervous about HCR and the way it would effect their lives. Aflac set out to be a trusted partner by clarifying regulations and helping businesses to make educated decisions about their benefits programs and beyond. This campaign was more than just media, it was about helping our audience succeed. EXAMPLES https://twitter.com/Aflac/status/430487182093332480 http://www.linkedin.com/company/3997/comments?topic=5826092400757854208&type=U&scope=3997&stype=C&a=rM9S&goback= https://plus.google.com/112479930117560620562/posts/S8RJnGxVmky

Media

Produced by

Big Fuel

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.