THE 14TH ANNUAL SHORTY AWARDS

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From the 5th Annual Shorty Awards

The Creators Project, a partnership between Intel and VICE

Entered in Branded YouTube Channel

Objectives

The Creators Project is a global celebration of art and technology. Founded by a revolutionary partnership between Intel and VICE, The Creators Project supports visionary artists across multiple disciplines who are using technology in innovative ways to push the boundaries of creative expression. At the heart of The Creators Project is our original content, featuring behind the scenes profiles on today's most exciting artists, a music video series, gaming, film, fashion, and live event coverage, all focused on the cross section of art and technology. 2012 saw the launch of The Creators Project original YouTube channel, which is growing to be the premier home for discovering emerging artists, seeing original works, and exploring favorites. The project represents Vice and Intel's solution to the traditional marketing campaign. What we have created is a permanent media asset that will continually evolve and improve over time. Through The Creators Project, Intel and VICE are changing the way the youth of the world interact with technology. From producing documentaries on artists like Phoenix, Robyn, and Anish Kapoor, to collaborating on new works from Spike Jonze, Arcade Fire, and Hussein Chalayan, The Creators Project unites more than 150 artists from all around the world (and growing!). In less than a year, The Creators Project YouTube Channel has grown to 135,000 subscribers and over 16 million video views. With all of this momentum, Intel has seen a historic lift in brand perceptions among the target youth segment.

Strategy and Execution

http://www.youtube.com/thecreatorsproject http://thecreatorsproject.com/

Media

Entrant Company / Organization Name

The Creators Project, a partnership between Intel and VICE

Link

Entry Credits