2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

Ted

Winner in Campaign for Film

About this entry

The social strategy for the motion picture “Ted" was an integrated and immersive campaign spanning across multiple platforms and digital avenues. Utilizing Facebook, Twitter, Tumblr, and the official film website.It was our goal to have Ted represented as himself - in his voice and truest to character across all platforms. Online, users easily fell in love and connected with the raunchy, yet sincere, teddy. On Facebook, Ted now has more than 7 million likes and there were over 1 Million “people talking about" Ted week of release. Through a series of Ted “eCards" that added Ted’s spin to the traditional satire of the medium, these posts received between 40K-100K engaged users each. Moreover, every post by Ted had a 3-5% virality rate. The “My Wild Night with Ted" Facebook application further allowed users to upload personal photographs and insert various poses of Ted creating a unique experience as if Ted was there. To date, there have been and more than 500K engaged users of this app. On Twitter, daily posts gave followers (230k to date) Ted’s take on current events, and his Tumblr opened up visitors to Ted’s innermost thoughts. Ted also had a strong social presence in the mobile space and with the “Talking Ted" application for iOS and Android phones, users could re-mix and record videos of ted that could easily be shared with friends and interconnected with major social media outlets. To date, there have been 3+ Million downloads of the Talking Ted app. Combined, this campaign contributed greatly to a $56 MM opening weekend of the film and current $200+ MM total box office domestically.

Why does this entry deserve to win?

Official Site: www.tedisreal.com Official Facebook: www.facebook.com/tedisreal Official Twitter: www.twitter.com/whattedsaid Official Tumblr: www.tedsfuzzythoughts.com My Wild Night with Ted Application: www.mywildnightwithted.com Talking Ted Mobile App: http://itunes.apple.com/us/app/talking-ted/id532604210?mt=8 Mark Wahlberg birthday video: http://youtu.be/sbIEJgky5kA Ted eCards: https://www.facebook.com/photo.php? fbid=437852629582468&set=a.372999862734412.89672.317928348241564&type=3&theater

Media

Produced by

Universal Pictures

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.