Neoco is a creative agency with social at its heart. We're a London based team working with big brands, globally, to produce social media marketing campaigns that bring our clients closer to their fans. We help our clients understand that social is much bigger than just another Facebook app. Every single Neoco campaign showcases ownable insights that will excite, inspire and empower the fans and brands we work with. Since 2003 Neoco has been championing our considered method, producing popular campaigns and earning industry recognition for our work with global brands such as Sony, Chelsea FC, Samsung, 2K Games, Sony Music, Sega, Topman, Ubisoft, Warner Music, Playstation, and many more. Within the last 6 months alone, our commitment has been rewarded with 14 awards and finalists including: Best Community Engagement, Best Social Media Strategy, Best Charity Campaign, Best Use of Facebook, Most Innovative Use of Social, Best Use of Twitter, and more. Now we want some Shortys!Neoco deserves to win this category because of our record of successful campaigns, dynamic ideas and expert process. We have a proven process for delivering the best social media, developed over a decade of online fan and community engagement - ensuring we remain consistent, reputable and innovative in our ability to deliver ROI in social. We’re huge fans of the brands we work with, and our dedication to specific sectors, such as gaming, fashion and sports, ensures we remain experts in our field and passionate about what we do. We hold regular ‘Social Surgeries’, covering best practice, how to's, Q&A’s with industry experts and more. These sessions help those around us become confident working with social media. We also have dedicated training/ learning funds for all staff for self improvement. Selected work showing our creativity, innovation and achievement: Chelsea FC: We established Chelsea FC as one of the most innovative fan engagers within sports globally. We’ve worked from social strategy to numerous global, tactical campaigns including Score Predictor, which enables fans to compete locally, globally and socially to predict Chelsea match results and win great prizes. Score Predictor engages over 100k active users, predicting daily, delivering an ROI of nearly 9:1 through generated sales to fans. Sony: Our pan-European social launch campaign of Sony's new Tablet produced exposure in a hugely saturated market, educated potential consumers about the product and generated significant launch sales. We created a brand advocacy programme where Sony social fans and influencers commpeted to join the Sony Elite by sharing, interacting and creating Tablet content to increase their influencer ranking. This generated over 3m fan-to-fan impressions and defined 1000’s of Sony influencers across Europe. Borderlands 2: We launched Borderlands 2 across social media by harnessing the games unique art style to create an interactive, 200-square foot graffiti mural, streamed live socially at the world’s biggest consumer gaming entertainment show. 90k Attendees were able to watch live at Gamescom, Germany whilst 100k joined the online video stream. Fans could Tweet Q&A the team, unlock exclusive content and enter to win a piece of the original artwork in our exclusive Twitter sweepstake. See our Shorty entry for more: http://bit.ly/V2uxvY
Other Shorty Work entry: http://industry.shortyawards.com/category/5th_annual/video_games/9F/borderlands-2-a-work-of-art Link to some other case studies: http://www.neoco.com/work/plan-uk-charity-drive/ http://www.neoco.com/work/e4-national-tv-launch/
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