NBC News paired its top-rated 2012 Election Night broadcast with in-depth coverage across the social web and on mobile apps to give users a first of its kind election experience. Twitter widgets, Storify, social TV app Zeebox, Xbox Live, Instagram's API and an on-air mention of a "rogue tweet" were among the social media tools that enhanced NBC's 2012 Election Night coverage.NBC News paired its top-rated 2012 Election Night broadcast with in-depth coverage across the social web and on mobile apps to give users a first of its kind election experience. NBC’s broadcast coverage consistently topped the social TV charts throughout the political cycle and Election Day was no different. According to Trendrr, the cross-platform strategy on Nov. 6 resulted in a social activity metric of 1.45 million interactions. A key to the strategy was how NBC News built a brand consistent experience on TV, online and across several social media platforms. On television, which garnered over 12 million viewers, after a user prematurely sent a Tweet calling the Senate race in Massachusetts, NBC’s Brian Williams quickly corrected the “rogue tweet" on air. While on the homepage of NBCNews.com, users found a comprehensive coverage along with a stream of real-time social reporting from NBC News’ campaign embeds and political team. A live stream of the six-hour broadcast was shown with detailed election data, insight and analysis. NBCNews.com also featured a live blog created with Storify to showcase reactions shared on social media. A second Storify was made after Obama's re-election. NBC News took advantage of the shift to mobile this election season with the NBC Politics and Zeebox apps. A live stream of the 2012 Election Night broadcast was shown on the NBC Politics app along with analysis, video and social reporting. A fully optimized social experience was available with the social TV app Zeebox. Zeebox users followed along with Tweets from their friends, stars, other viewers and NBC News’ political reporters. In addition, they shared behind the scenes views of NBC News’ coverage at Democracy Plaza to their social networks. Both apps are available for free on the iPhone, iPod Touch, and iPad. Zeebox is available for Android as well. Xbox Live Gold members were able to watch NBC News’ broadcast via the NBC News app for Xbox. This experience was enhanced with an interactive election-themed questionnaire. On the more experimental side, ElectionGrams.com offered a one of a kind look at the country’s most social election. Voters shared their election photos to Instagram, which were then curated, collected and displayed across a map based on the photo’s geolocation. ElectionGrams.com was updated around the clock on Election Day. NBC News also provided real-time Election Night coverage on Google+, Tumblr and Pinterest.
Politics homepage - http://nbcpolitics.com/ Elections hub - http://elections.nbcnews.com/ ElectionGrams - http://electiongrams.com Storify - Election Day across the Web: http://nbcpolitics.nbcnews.com/_news/2012/11/06/14969472-election-day-across-the-web?lite Storify - Joy and disappointment: Reactions to President Obama's re-election: http://nbcpolitics.nbcnews.com/_news/2012/11/06/14980311-joy-and-disappointment-reactions-to-president-obamas-re-election Zeebox - http://zeebox.com/tv/episode/923421/2012-election-night PBS on ElectionGrams - http://www.pbs.org/idealab/2012/11/our-picks-for-the-most-innovative-election-coverage311.html Poynter on ElectionGrams - http://www.poynter.org/latest-news/mediawire/194286/news-orgs-innovate-with-election-coverage/
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