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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Music Apps Hack Weekend

Winner in Social Media for Music

About this entry

We partnered with Spotify to create a Music Apps Hack Weekend that would build new opportunities for brands to play in the music space. Out of 300 applicants we invited 150 hackers from all over the world to come to New York City’s SPIN Ping Pong club for one weekend in February to build breakthrough music apps alongside six major brands: CW, Doritos, McDonald’s, Mountain Dew, Showtime and State Farm. Participants demoed over 47 apps, competing for the grand prize of $10,000 and awards from each of the individual brands. Each of the featured brands ran campaigns on Spotify leading up to, during and after the Hacks to get a handle on the existing ad platform in addition to coming up with ways to integrate the newly-created apps into their marketing.Building a fully-functioning and launchable piece of software usually takes months and sometimes years, but our 150 hackers were able to accomplish this in forty-eight hours, in large part to the resources our brand and tech partners were able to provide our 150 participating hackers. Hackathons are by no means a new invention, but our introduction of brands into this environment was a first of its kind activation and the resulting media coverage was a clear illustration of the uniqueness effectiveness of our campaign. Music Apps Hack Weekend resulted in over 14MM media impressions and the creation of 47 Spotify apps, two of which the CW and Doritos are working to bring into market. In addition to paid media, Music Apps Hack Weekend generated a tremendous amount of earned media with featured articles in The New York Times, VentureBeat, Billboard, Contagious and Media Post, over 42 blog mentions and over 280 mentions on Twitter.

Why does this entry deserve to win?

http://awardshare.omd.com/Shorty%20Awards/MusicAppsHackWeekend/

Media

Produced by

OMD

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.