entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

#GrudenGrinder - @ESPN and @ESPNMondayNight

Entered in Twitter Campaign

About this entry

Last fall, we launched an integrated Twitter/TV program for Monday Night Football, the #GrudenGrinder, awarded via Twitter and on TV by Coach Jon Gruden. Unlike traditional player of the game awards honoring the player with the prettiest stat line, the #GrudenGrinder applauded the player who made the greatest impact in the trenches. We used @ESPN & @ESPNMondayNight to allow fans everywhere to participate in the selection process for the honor.1. Broadcast Enhancement – The #GrudenGrinder program was developed to make the Monday Night Football broadcast better and more social. Rather than simply flashing a hashtag on the screen, fans were given a specific reason and call-to-action to use the #GrudenGrinder hashtag. 2. Brand Alignment – Gruden’s personality and the Monday Night Football brand speak to avid football fans, who love the X’s and O’s of the gridiron. The #GrudenGrinder aligned well with this positioning. 3. Twitter Talent Marketing – Jon Gruden does not have a Twitter feed, but through the #GrudenGrinder execution, he was able to have a presence on the platform. It is a successful model for integrating talent into Twitter, even if they do not have an actual handle on the platform. 4. Fan Interaction – Leveraging the unique power of Twitter, fans assumed the virtual role of analyst and made their predictions for the #GrudenGrinder award. 5. Fan Rewards – To close the loop and reward fans for their participation, the fan who correctly selected the #GrudenGrinder received a Grinder t-shirt and LG phone.

Why does this entry deserve to win?

Please see embedded hyperlinks above.

Media

Produced by

ESPN

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.