10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Entertain Like a Leading Lady

Finalist in Facebook Campaign

About this entry

Skinnygirl® Cocktails stole the spotlight this awards season. Capitalizing on the “night in" viewing component of award shows, we wanted to serve up all the glitz ‘n’ glam from the red carpet to the glass to our passionate fan base. We rolled out the red carpet for our VIPs, eager to get in on all the A-list action, with an all-encompassing, easily accessible digital experience. And just like that, a star was born: our “Entertain Like a Leading Lady" Facebook tab!Skinnygirl® Cocktails gave our loyal ladies the red carpet treatment. Positioning Skinnygirl Cocktails as the perfect accessory for awards season, we ensured our ladies would have everything they needed to throw an award-worthy bash, including: celeb-inspired sips, entertaining and style tips, and a branded DIY party toolkit, which featured printable red carpet photo backdrops, luxe bottle labels, and more. Post-soiree, we kept the good times rolling with sharable Award Badges, so guests could hand out top honors for everything from Hottest Heels to Best-Dressed to their friends on Facebook. We teamed up with Celebrity Fantasy Draft to launch an unprecedented Skinnygirl® Cocktails Celebrity Fantasy League, allowing our ladies to draft their dream team of stars during awards season. And to bolster our A-list status even further, we cast the perfect co-star, E!, who sponsored our Award-Worthy Getaway sweepstakes during Oscars® weekend where one lucky winner got to join us at the E! After Party. Each individual component lived on the “Entertain Like a Leading Lady" Facebook tab, creating a truly diversified campaign that broadened the Skinnygirl Cocktails experience to the red carpet and beyond. Our Facebook tab and the accompanying campaign was an overwhelming success. [] Our E! partnership proved to be equally beneficial to both parties, as our sponsored sweepstakes quickly became one of the most entered sweeps E! has ever hosted. [] The “Entertain Like a Leading Lady" tab was a top performer this awards season with 400% more views than other Facebook tabs. Also garnering Skinnygirl over 50,000 engagements (likes, comments and shares) in less than four weeks, ensuring that the Skinnygirl brand was leveraged appropriately, efficiently, and successfully. [] Other media outlets picked up our innovative approach to awards season. The likes of wrote articles celebrated our Celebrity Fantasy League program, positioning us nicely as a lifestyle brand that plays where our consumer plays.

Why does this entry deserve to win?

CNBC Coverage: Celebrity Fantasy Draft:


Produced by

Starcom MediaVest Group | LiquidThread


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18