The original music video “Bringing Persian Back" was created to excite loyal Shahs of Sunset fanatics about S2 premiere – driving buzz for the premiere with must share content while whetting the appetite of pop culture fans that had missed season one. The video engaged fans while simultaneously growing the fan base pre-premiere. The video debuted on Extratv.com, and has garnered roughly 350,000 views via multiple platforms including YouTube, Ryan Seacrest’s YouTube Channel, bravotv.com, Facebook, Twitter and Tumblr. Other videos that were released in this series include “How to Keep Your Moustache Sexy" and “Farsi Phrases" with 1,735,032 and 85,243 views respectively.The content here speaks for itself! Fans and future fans were excited to view content that showed the cast in a new light while playing on a favorite pop culture hit – Justin Timberlake’s “Bringing Sexy Back". Bravo’s first music video connected with a phenomenon in the pop culture world, breaking down that barrier to sample, and creating a broader base of pop culture fans to engage with and become hooked by the Shahs cast in advance of the premiere. By premiere day, the video’s roughly 350k+ views helped drive record setting ratings performance on premiere day. Fans couldn’t get enough of the video, spurring excitement and comments anticipating the premiere. Shahs of Sunset premiere ratings delivered 2.3 million total viewers and 1.4 million in A18-49. The season two premiere was up +102% among A18-49 and up 106% among total viewers from the season one premiere.
http://www.youtube.com/watch?v=ooEDlbRwMk8 Company Info: Bravo Media Consumer Marketing Team 30 Rockefeller Plaza, 46th Floor New York, NY 10112
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