2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

BMW 0 to Desir3 in 5.9 Seconds

Entered in Auto Industry

About this entry

The concept was simple: Show us how much you Desir3 the all-new 3 Series, and it could be yours. We called the contest, “0 to Desir3 in 5.9 Seconds." All users had to do was create the most innovative and epic 5.9-second video to win the car. The time is a reflection of the car’s 0-to-60 mph speed. The contest was designed to engage future BMW owners and fans and have them express their desire for winning the all-new 3 Series. We developed a phased approach and strategic rollout to maximize the brand’s social channels. To expand this reach, the contest was extended into BMW USA’s Facebook page. Between YouTube and Facebook, BMW could reach enthusiasts and a younger audience—its next generation of drivers. By tapping into a culture of creation and consumption, and extending the social conversation around the all-new 3 Series for six weeks (three weeks to enter, three weeks for judging/voting), the contest successfully reached BMW enthusiasts and new fans. We received more than 2,000 entries, generating more than 2.4 million video views and gaining 1.7 million impressions on Twitter. YouTube brand channel subscriptions grew 100% and Facebook fans increased by 244% compared to the previous 51 days.

Why does this entry deserve to win?

http://www.youtube.com/playlist?list=PL09A812899A8F458B

Media

Produced by

kbs+

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.