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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Applegate Bacon Yule Log

Finalist in Best Use of Video

About this entry

Applegate = simple, natural, and no-fuss (with a sense of humor.) One of the simplest and enduring modern holiday traditions has been the WPIX Yule Log: A burning log in a fireplace beamed to millions of screens every Christmas Day, giving viewers the chance to enjoy the visual warmth and crackling of an open fire. Mint Advertising married the Yule Log concept with simple, natural, sizzling Applegate Sunday Bacon (as part of an overall “Season’s Meatings" social media campaign) to create tasty yuletide ambiance for iPads, laptops, smartphones, flat screens, and any other viewer with access to YouTube. The bacon was cooked in a working, wood-burning fireplace within a historic farmhouse (a nod to Applegate’s network of organic and natural farmers) on a real snow day. Everything about it is authentic, down to the flipping of the meat. No separate soundtrack was needed, because the natural crackling and popping was enough to make the clip completely mouth-watering. To make sure everyone got a virtual taste, the video and corresponding GIF were shared across social media channels, e-mail, on Applegate’s website, and were picked up by multiple press outlets including BuzzFeed (http://www.buzzfeed.com/rachelysanders/a-virtual-fireplace-made-out-of-bacon) and Grub Street (http://newyork.grubstreet.com/2012/12/watch-bacon-yule-log.html). Thanks to Applegate’s nearly 300,000 Facebook fans as well as thousands of bacon aficionados around the internet, the video had viral reach across networks and received more than 40k views over its holiday weekend launch. Fans were begging for smell-o-vision and a few set the YouTube video up on sites like Infinite Looper to keep the crackle going all day. One Redditor described the video as “30 minutes of bacon frying in scent-inducing drool-making 1080p." The brand was able to reach and entertain their core audience over the holiday break with tasty content worth sharing, while also attracting the eyes of new customers, and they’ve established an annual tradition that could reappear for years to come.

Why does this entry deserve to win?

http://youtu.be/4Qqnk5jy2bA http://www.buzzfeed.com/rachelysanders/a-virtual-fireplace-made-out-of-bacon

Media

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.