3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

You Click, We Give—How the Pursuit of Profit Can Advance the Good of Society

Entered in Social Movement

Objective

At Givewith, we believe the pursuit of profit can (and should) simultaneously improve the world around us. That notion inspired the basic tenets of our mission, which is to harnesses the power of commerce—through media, advertising and business transactions—in order to benefit the world's most trusted nonprofits. Together, we are transforming the nexus of business and social impact to create tangible, positive impacts that are certain to improve quality of life around the world for generations to come.

Strategy

Givewith makes it possible for brands to engage with consumers around a common purpose. Our audacious model works by leveraging ad spends to create new sources of funding for nonprofit organizations. Whether it be planting trees, removing plastics from ocean waters, or helping at-risk seniors rebuild their homes, Givewith campaigns harness the power of an ad spend and channel it into new sources of funding for nonprofits worldwide.

The strategy all begins with the Givewith proprietary platform. First, our social impact algorithm identifies a company's strength and weakness in the sustainability sphere. Our first-of-its-kind platform then suggests the nonprofit programs where a brand can make the greatest impact. We then build a customized Givewith® plan, outlining strategy and creative deliverables that aim to bring attention to the cause. Once the program is complete, Givewith provides creative materials, reporting, and insights so companies can fully realize the business value of the social impact they've made through Givewith.

By creating social impact campaigns that unite marketing and advertising objectives with corporate social responsibility goals, Givewith empowers brands like Allstate and Dell to increase brand affinity, grow their online engagement rate, and—most importantly–improve quality of life in local communities around the globe.

Results

Third-party testing shows that brands participating in Givewith's online advertising campaigns enjoy higher engagement rates and a 60% increase in purchase intent. Some brands have even seen an increase in brand affinity of up to 80%. Plus, nonprofits around the world are enjoying new sources of funding and resources.

Media

Video for You Click, We Give—How the Pursuit of Profit Can Advance the Good of Society

Produced by

Givewith

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The SHorty social good awards will be held november 15, 2018 in new york city