3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

World Polio Day

Entered in Live Events, Medical Research

Objective

For the second time in human history, the world stands on the brink of eradicating a human disease. In the 30 years since launching the global initiative to eradicate polio with the World Health Organization, UNICEF, the CDC and the Gates Foundation, Rotary International has seen a 99% reduction of polio cases, through massive immunizations drives, fundraising campaigns, government advocacy and continued diligence. In 2017, there were only 22 cases in two countries. Despite this progress, as long as the virus is still at large, unvaccinated children everywhere remain at risk, so the work of Rotary's more than 1.2 million members and its partner organizations is critical to the program's ultimate success.

Our 5th annual World Polio Day event is one key activation aimed at engaging global audiences to join the fight to end polio.

Our goal was to build a social-media-first campaign for World Polio Day that increases awareness and interest in the importance of polio eradication by:

1. Creating a sense of urgency around our goal, and building engaging and shareable content designed for a global audience.

2. Educating global media on the role Rotary has played in mobilizing support for polio eradication, using multiple social and digital platforms.

3. Inspiring Rotary clubs to produce local events to raise awareness and showcase how members have contributed to ending polio.

Strategy

.On October 24, 2017, Rotary hosted a World Polio Day event at the Bill & Melinda Gates Foundation in Seattle

Results

By the end of the day, World Polio Day 2017 had set new records:

Media

Video for World Polio Day

Produced by

Rotary International

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The SHorty social good awards will be held november 15, 2018 in new york city