3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

She Will Be-Codella

Entered in Diversity & Inclusion, Gender Equality, Augmented Reality

Objective

Codella is a Miami based NGO that focus it's efforts in teaching coding to Hispanic girls from low income families around the Miami area. By doing that, they don't only provide an important tool to develop these girls future, but also a safe environment for these girls. The objective of this campaign was to create awareness of what Codella is doing for Hispanic girls from low income areas around Miami through education and support.

Strategy

Codella want these girls to have a better, brighter future, so we wanted to show how will that look for each one of these girls.

To do that, we selected 3 girls and we put them in direct contact with female Hispanic illustrators, female engineers from Facebook and all of them together developed, coded and created 3 exclusive Camera Effects filters to represent each one of these girls hopes for their future.

By letting people use and apply these effects in their own faces, we will also make them part of the dreams they represent.


Results

There was no formal measurement study done behind this campaign.

Media

Video for She Will Be-Codella

Produced by

Facebook Creative Shop, Codella

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The SHorty social good awards will be held november 15, 2018 in new york city