3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

PwC + HuffPo Video Series

Entered in Environment & Sustainability, Video Series

Objective

The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series highlights cutting edge organizations and inspiring leaders who are finding sustainable solutions to many of the world's toughest issues. Our goal is to raise awareness and inspire dialogue around the important role of purpose in business by generating views and awareness around our Huffington Post video series.

Strategy

We're passionate about storytelling and are creating a series of video content in collaboration with Ryot Studio and The Huffington Post. The content is focused on what we can and are doing to create purposeful enterprises that are benefiting people, communities and society-at-large without sacrificing profit. Each video features a unique organization that is making waves as disruptors, innovators, and purpose-driven leaders in their industries. The two videos summarized below have been featured and promoted with collaboration from Ryot, Huffington Post, and PwC.

Dock to Dish – Farm to Table for the Ocean: A supply-driven, community-based, "3P" seafood sourcing program providing chefs and members of a cooperative direct dock access to fresh, wild, sustainable seafood that is accurately curated and traceable to the source of origin and fisher who harvested the haul.

Stony Creek Colors – Bio-Based Textile Dyes: A bio-based textile dye company near Nashville, TN. They improve profitability and ecosystem health for tobacco farmers, helping them transition to indigo farming. And they empower designers, brands, and mills with greater transparency and traceability. Their bio-based dyes help create honest, clean, healthy clothing. From seed to closet, they're transforming the fashion industry and the world.

Results

So far two videos have been produced, generating over 265,000 views. We have also generated over 58,500 social actions and over 845,400 social impressions promoting our purpose messaging and engaging communities in conversations around the importance of purpose within competitive business environments.

Media

Video for PwC + HuffPo Video Series

Produced by

PwC

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The SHorty social good awards will be held november 15, 2018 in new york city