2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Wasted

Entered in Environment & Sustainability

Objective

Every year, the world produces about 1.4 billion tons of garbage, more than the weight of 3,800 Empire State buildings. In the coming years, consumption is only expected to continue increasing, with more people consuming more stuff all around the world. Through short and playful animated videos, Wasted explores the reasons behind this massive growth in waste and consumption, and aims to create awareness around these serious issues. Topics of interest include: history and evolution of garbage; food waste; pollution of factory farming/meat industry; and the effectiveness of recycling.

Strategy

Using colorful and simple animation techniques, we aim to create videos that are informative, playful, and easy to understand for a wide range of viewers. To avoid making large figures and data points seem abstract, relatable examples are always used, like the one above dealing with the Empire State building. The combination of playful graphics and approachable language aim to make the issues around waste and consumption accessible and sharable. Every episode of Wasted was published in both English and Spanish to reach a wider audience.

Results

The Wasted series has garnered approximately 2.5 million video views across Youtube and Facebook video players. The series was shared by a number of food and environmental organizations, including Compassion Over Killing, Food Revolution Network, and Food Mythbusters. The videos have sparked meaningful discussions about waste and consumption with viewers sharing personal experiences and recommendations. For example:

"Instead of recycling, why not reusing? This country has been "recycling" for decades. The garbage it produces is the most harmful for wildlife, especially in the oceans: plastics. How much plastic is really recycled? Common sense: reuse and consume less (go for your needs not just for your wants)."

Media

Video for Wasted

Produced by

Project Earth

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.