2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Under Siege, Trans Youth Describe What It Means To Be a Friend to the LGBTQ Community

Entered in Video

Objective

Transgender kids want you to know that Donald Trump is no friend of theirs -- no matter what he says. To mark six months of Donald Trump's presidency, HRC released a video of transgender kids describing the support they receive from their friends, like acceptance, protection, and love. The video then parallels these comments with Trump's campaign claims that he will be a "friend to the LB and LGBT community," before showing the anti-trans policies he's implemented over the past six months.

Strategy

Kids in this video school Trump on the true definition of friendship. Anxiety. Fear. Loneliness. Feelings that too many transgender youth are experiencing across the country in the Trump era.

During the 2016 election, Donald Trump claimed to be a friend to the LGBTQ community. But in his short time in office, President Trump's harmful policies have taken direct aim at transgender students -- who already face significantly higher rates of discrimination, bullying and violence.

Earlier this year, under the direction of Attorney General Jeff Sessions and Secretary Betsy DeVos, the U.S. Departments of Justice and Education revoked the Obama administration's guidance detailing school protections for transgender students under Title IX of the Education Amendments of 1972. "Donald Trump's claim that he is a friend to the LGBTQ community was just one more 'alternative fact' in a long list of falsehoods," said Sarah McBride, HRC National Press Secretary. "These transgender kids know what it means to be a friend - a friend accepts them, cares for them, and protects them from bullies. From rescinding lifesaving guidance protecting transgender students to appointing anti-transgender officials and judges, Donald Trump has proven time and time again that he is no friend to our community. Quite the opposite." Trump's actions have emboldened state legislatures across the country to enact discriminatory laws attacking transgender youth. Despite the national outcry following North Carolina's adoption of the infamous HB2, legislation that codified discrimination against transgender people including in public schools, several states, including Texas, considered similar discriminatory bills.

These bills have a created an atmosphere in which discrimination isn't only condoned, but encouraged against this vulnerable group. In fact, 75 percent of transgender students reported feeling unsafe in school and tragically, more than 50 percent of transgender youth report attempting suicide at least once in their lifetime.

Trans youth must know that they are not alone and we are with them in this fight. They matter and they are loved -- just the way they are.

Results

The video received numerous earned media hits from outlets such as Mashable and Upworthy. It received more than 180,000 organic views across social platforms. It reached more than 700,00 people on Facebook alone and had more than 5,000 incredible comments.

Media

Video for Under Siege, Trans Youth Describe What It Means To Be a Friend to the LGBTQ Community

Produced by

Human Rights Campaign

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.