Congrats Social Good Finalists! See the list

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

#ProtectTransKids

Finalist in Live Streaming

Objective

When the administration announced a rollback of federal protections for transgender students that allowed them to use bathrooms corresponding to their gender identity, Logo wanted to help its viewers understand what was at stake for young transgender students. Logo hosted a Facebook live broadcast explained the announcement, discussed implications for the country's transgender community, and shared tips for trans Americans to protect themselves in a time of vulnerability.

Strategy

Logo wanted to put together a panel with a variety of voices and backgrounds in order to speak to this issue and was broadcast only a week after the announcement on February 27, 2017. The panelists ranged from trans activists, a super model, and a psycho therapist. The panel began with general discussion of the Trump administration's policy rollback, and transitioned into statements of solidarity and support for trans students affected by the move. Panelists shared their own experiences growing up trans, and spoke about the fight going forward for trans equality.

In addition to briefing viewers on important news for the trans community, the broadcast emphasized the need for strength, solidarity, and resilience, on trans issues, as well as the spirit behind a decades-long fight for trans rights. It showed that the trans community would not be complacent in the face of injustice, and that trans children are respected and loved, regardless of whether or not the White House deems their protection worthwhile.

Results

The broadcast reached roughly 1 million people, was viewed nearly 168,000 times on Facebook live, and received 4,400 engagements.

Produced by

Logo

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.