Our goal has been to focus on highlighting the public outrage about and opposition to the Muslim and refugee ban. We are also working to better illustrate the human cost and impact of this executive order.
We deployed a multi-channel digital campaign in conjunction with our field, programs and government relations teams to highlight the public outrage and illustrate the impact of this policy. The messaging focused on opposing the Muslim Ban (#NoBanNoWall) and countering the hateful rhetoric by reminding the public that the majority of Americans do still welcome refugees.
Since the first iteration of the Muslim Ban, we have had two waves of digital campaigns (Jan-Mar, June-July) that included tactics like:
- outdoor stunts with projections on government buildings/locations to pressure key influencers
- flyover banners with our SMS action over the Statue of Liberty and Santa Monica Peers
- social media ads and sponsored filters on platforms like Snapchat
- online petition and SMS action
- story collection from people impacted by the ban
- live social media content including live-tweeting, Facebook Live and Instagram stories for protests and actions
- video work to help demystify the legal process of an executive order and illustrate the impact of the ban
The work is ongoing but here are some markers of our progress:
135,443 actions taken
7,700 calls to lawmakers
1.1 million social media impressions on our projection stunt videos alone
Photos and coverage in outlets like the New York Times, Washington Post, New Yorker, ABC News
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