Congrats Social Good Finalists! See the list

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

My First Flight

Finalist in Hospitality & Travel

Objective

By Christmas 2016, we were challenged to come up with something that would impact the Portuguese in a truly emotional way.

Strategy

We then invited 70 kids from a social centre, who had never flown before, to a field trip to the Lisbon Airport.
They boarded an easyJet plane and we talked to them about the plane and flying.
When they thought the field trip was over, the pilot asked the question: "Who wants to fly?"– They were going on their first flight!

Results

Hundreds of thousands of views, comments, shares, both on traditional and online media.

And 70 very happy kids.

Media

Video for My First Flight

Produced by

Uzina, easyJet

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.