2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

"Fierce Compassion"

Entered in Video

Objective

We aimed to create a powerful inspirational video to open the Skoll World Forum event to set the tone of its theme: "Fierce Compassion". The video would also be promoted online and was intended to consider their place in today's sociopolitical issues and tensions, to provoke action for solutions.

Strategy

We started with the theme of the event "Fierce Compassion" - and liked how there was a duality between the two words "Fierce" (tough) and "Compassion" (soft). When combined, these two words create a phrase with an entirely new meaning..

With that in mind and the wide range of global issues discussed at the event, we wanted to explore similarly provocative wordplay. We ended up with a list covering the relationship between mankind; nature; science; war; culture; globalization; climate change; protests; immigration; sustainability and more.

Where possible we drewon historical and archival footage that showed how the world has confronted this range of problems before. We aimed for the video to leave the viewer with a feeling of hope and empowerment.

Results

The video played to a standing ovation at the event itself (a crowd that's comprised of the top leaders in the social cause / media / government space).

"Absolutely breathtaking, moving, and incredible. Bravo a million times over." described one attendee in the post-event survey.

Online, the video reached 40,417 people through our Facebook page.

Media

Video for "Fierce Compassion"

Produced by

Skoll

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.