2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Teen Vogue's "Ask A Girl" Series

Entered in Social Justice

Objective

As part of Teen Vogue's innovative new brand direction that aims to amplify unheard voices, our "Ask A Girl" series highlights female voices in marginalized spaces, from young Native American women whose culture is often misrepresented to young Muslim women facing harassment.

Strategy

The video series features one-on-one interviews with young women of various backgrounds discussing their life experiences, with each installment being leveraged across Teen Vogue's multiple platforms: onsite (10.7MM UVs Jan - June 2017) and across social (11MM+ followers).

Each platform (Facebook, Instagram, YouTube) features a unique video cut suitable for the brand's different platform audience. In-depth story posts onsite further contextualize the story, amplifying the stars' perspectives to Teen Vogue's millions of online readers.

Results

Our "Ask A Native American Girl" series went viral on Facebook, to the tune of 4.6MM views, and 146K shares of Teen Vogue's video post.

The entire series has driven 921K view on YouTube from 2016 to date.

Media

Video for Teen Vogue's "Ask A Girl" Series

Produced by

Teen Vogue

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.