As part of Teen Vogue's innovative new brand direction that aims to amplify unheard voices, our "Ask A Girl" series highlights female voices in marginalized spaces, from young Native American women whose culture is often misrepresented to young Muslim women facing harassment.
The video series features one-on-one interviews with young women of various backgrounds discussing their life experiences, with each installment being leveraged across Teen Vogue's multiple platforms: onsite (10.7MM UVs Jan - June 2017) and across social (11MM+ followers).
Each platform (Facebook, Instagram, YouTube) features a unique video cut suitable for the brand's different platform audience. In-depth story posts onsite further contextualize the story, amplifying the stars' perspectives to Teen Vogue's millions of online readers.
Our "Ask A Native American Girl" series went viral on Facebook, to the tune of 4.6MM views, and 146K shares of Teen Vogue's video post.
The entire series has driven 921K view on YouTube from 2016 to date.
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