CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

The Erase Hunger Project

Winner in Health & Fitness

Finalist in Pro Bono, Poverty & Hunger

Entered in Integrated Campaign

About this entry

In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.

Why does this entry deserve to win?

Introducing the Erase Hunger Project. A pop-up designed to be displayed at food fairs and open-air markets. Any place where people are hungry.

Made up of free packets of eating utensils, the pop-up invites people to grab one to eat their snack, lunch or dinner.

But that's not all. On the back of each packet is a card that instructs the same people to share with the hungry and homeless living on the street. The card lists the time and place when delicious food is given out at Crossroads Community, a local soup kitchen and food pantry.

After having the pop-up appear in open-air markets, parks and street fairs through New York City, we created a film about the project and posted it online. Plus, created social media posting to create buzz about our cause.

Results

Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger.

Media

Video for The Erase Hunger Project

Produced by

Saatchi & Saatchi Wellness, Crossroads Community

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.