CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

Paddle to Paris

Winner in Environment & Sustainability

About this entry

Even though indigenous forest communities are on the front lines of climate change and their protection of forests is one of the best climate solutions, the climate movement is mainly focused on advancing renewable energy and technological innovation. There was an opportunity to use the Paris COP as a hook to elevate indigenous voices and the critical role they have in mitigating climate change.

Why does this entry deserve to win?

Purpose and the Ford Foundation worked with indigenous groups and leaders from around the world to unite behind a single message and hashtag. This elevated indigenous voices and the important role they play in fighting climate change. We supported the world's first indigenous-led, global social media campaign, bringing together coalitions across Central America, South America, the Congo Basin, and Southeast Asia behind a single message and hashtag. We created 117 social media graphics using photos submitted by indigenous leaders from across the globe.

The #PaddletoParis video–with subtitles in Portuguese, English, and Bahasa – reached a total of 3.7 million people with nearly 1M views, the video had over 20k likes, comments, or shares. Over 60 organizations and influencers—including WWF, WRI, Climate Action Network, SumofUs, and Cameron Russell— shared the #PaddleToParis campaign on social media. The campaign also earned media coverage on MSNBC, AOL, and El Financiero (Costa Rica), Yahoo (Germany).

Results

117 indigenous leaders and their communities participated, making this the world's first indigenous-led, global social media campaign. The #PaddleToParis video reached a total of 3.7 million people. With nearly 1M views, the video had over 20k likes, comments, or shares. The campaign video was distributed by MSNBC, AOL, and over 60 climate NGOs.

Media

Video for Paddle to Paris

Produced by

Purpose, AMPB, COICA, Ford Foundation

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.