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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

Orlando Shooting Coverage

Finalist in News & Media

About this entry

When a gunman opened fire inside the Pulse nightclub in Orlando in the early morning hours of June 12, killing 49 people and wounding dozens more, shock waves and heartache reverberated throughout the country. For Fusion, a news organization devoted to diversity, inclusion, and amplifying marginalized voices, the massacre—which targeted LGBTQ youth and claimed the lives of many young Latinos—hit especially close to home. Fusion's news team responded to the tragedy quickly and forcefully, sending more than a dozen reporters and VJs to Orlando to document the aftermath, interview survivors, and investigate the background of shooter Omar Mateen. The resulting real-time coverage set the standard for multiplatform coverage of a mass shooting, and sensitive, thoughtful treatment of a major world news event involving marginalized identity groups.

Why does this entry deserve to win?


Fusion took a 360-degree approach to covering the Orlando shooting. Video teams were dispatched to Orlando to interview survivors and blood donors, text reporters sped to the scene and shot Facebook Live videos from peace vigils and press conferences, and columnists wrote moving tributes to the victims. (One such column, a piece by a former regular at the Pulse nightclub who called it a "safe haven" for exploring his identity as a gay man, remains one of Fusion's most-read stories.) Fusion reporters filed from the home of shooter Omar Mateen, interviewed former colleagues of his who warned of his violent tendencies and a possible "surprise attack" (the first such reports at any outlet) and broke the story of one victim of the shooting, a 33-year-old Mexican undocumented immigrant. Fusion's report included stories tracking the Orlando shooting's effect on many vulnerable communities: Muslim-Americans, Puerto Ricans, undocumented immigrants, and queer people of color among them. Social media played an important role as a kind of virtual vigil—tweeting biographies and photos of each of the 49 people killed at Pulse proved to be an effective and emotional way to pay tribute to the victims.

Results

In all, Fusion's Orlando coverage totalled more than 80 stories and videos in two languages in the span of a week, reached an audience of millions, and garnered us a reputation as an outlet capable of handling stories involving vulnerable communities with sensitivity and rigor. One reader on Twitter said, "incredible coverage of Orlando all around by @Fusion. I've been thoroughly impressed."

Produced by

Fusion

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.