entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

New York Community Schools “Operation Warm” Coats for Kids Campaign

Finalist in Public Health

About this entry

Bring happiness and warmth to many of New York City's most disadvantaged children through the gift of brand new winter coats. When a child receives a brand new winter coat, she/he is able to attend school with pride on cold winter days. Self-esteem rises and children, school attendance increases and students get sick less often.

Why does this entry deserve to win?

Operation Warm teamed with the New York City Department of Community Schools to identify the most "in-need" schools and homeless shelters in New York City and coordinated the distribution of 13,500 new Operation Warm winter coats to students. Students attending 35 Community schools and 7 supporting shelters received coats. Neighbourhood Community Based Organizations (CBOs) coordinated the coat giving at each school in their role as principal provider of social services at each of the over 100 Community Schools throughout New York City.

Operation Warm was able to provide these coats thanks to local and national funding from family foundations, Morgan Stanley, major donors and funds raised through national cause marketing programs by Groupon and Hollister.

Results

13,500 of New York's most disadvantaged children receive the gift of a brand new winter coat and the Community Schools with their CBO partners were better able to serve the acute needs of their students.

Media

Video for New York Community Schools “Operation Warm” Coats for Kids Campaign

Produced by

Operation Warm, Inc. & NY DOE Department of Community Schools

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.