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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

How Tomorrow Gives

Entered in Corporate-Community, Video

About this entry

Create a sharable video encouraging CSX employees to donate their time, money or both to a charity of their choice, with CSX matching their donations. Broadening charitable giving was a key goal and strategy as our client felt that if employees were encouraged to give to their favorite charity, overall participation and giving would increase. Also, we wanted to uplift employee morale in a year where the client was going through tough job reductions. Finally, we were tasked with increasing traffic to the How Tomorrow Gives website, increase donations (both monetary and hours) and increase good will within CSX communities.

Why does this entry deserve to win?

We came up with video concepts, each more daring than the last. Featuring actual employees, flying robots and giant meteors, the client loved the concepts so much, they approved them all (though they only needed one!). How Tomorrow Gives was shared via the CSX intranet, the How Tomorrow Gives Microsite and on CSX TVs at their headquarters and regionally.

Results

Through our efforts this year, we increased Workplace Giving Program Participants by 163 employees YOY and increased the payroll deductions by $113,000. We also saw a 3-fold increase in the number of organizations supported, 287 organizations after this year's campaign compared to 62 organizations on record in 2015, a major achievement. And finally we saw 19,000 video views on the CSX video channel. The clients and the employees were extremely happy.

Media

Video for How Tomorrow Gives

Produced by

MullenLowe Winston Salem , CSX

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.