In September, a trending topic overshadowed the launch of a new Apple iPhone, powered by more than 200K tweets on the hashtag #MOMO. That hashtag was driven by mega-fans of the K-Pop superstars TWICE, who were discussing beloved member Momo’s new hairstyle from a 20 second video. Talk about social media power! TWICE is one of the biggest, and fast rising K-Pop acts on the planet. Longtime queens of Instagram, they’ve only solidified their connection with the nearly 11M users who follow them, on top of the 6M+ YouTube subscribers to tune in for vlogs, tour updates and songs dropped exclusively for their subscribers.