WATCH THE 10TH ANNUAL SHORTY AWARDS POWERED BY DIRECTV NOW YAY!

10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

WWE on Instagram

Entered in Instagram Presence

Objective

From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page strives to provide the most comprehensive coverage possible for every single WWE live event. The goals of WWE's Instagram page are to inform, entertain and engage with WWE fans through an assortment of Instagram-exclusive content, such as exclusive photos, videos, slideshows, Instagram Stories and Boomerangs. WWE aims to use every tool specific to the Instagram platform, telling stories each week in the most colorful and interactive way possible.

With a scroll through WWE's Instagram feed or a tap into one of our Instagram Stories, WWE fans can immediately catch up with the latest news, multimedia and birthdays surrounding both our current and former talent. There are also backstage photos and videos posted during every Raw, SmackDown Live and pay-per-view, making WWE fans feel like "insiders" from the palm of their hand when they access our Instagram page from their smartphones.

Strategy

WWE has social media producers stationed at every WWE event – both televised and non-televised – which allows for the kind of exclusive access to WWE talent and in-ring action that you can't find anywhere else. This content includes backstage photos, post-match video interviews, and Boomerangs of the action that are shot directly from ringside location. Even when the cameras aren't rolling at live events, WWE's social media crew will be there to deliver video highlights of all the action on Instagram.

Back at WWE Headquarters in Stamford, Conn., passionate editors provide up-to-the-minute news and results in photo form, craft vibrant slideshows featuring talent, and keep WWE fans engaged through highly-produced Instagram Stories multiple times a week. Much of the content posted to WWE's Instagram cannot be accessed elsewhere, which creates a "catch it here or you'll miss it" appeal to WWE's unique offerings on the platform.

The production that goes into each WWE Instagram Story is a remarkable feat of teamwork, with the social, content, graphics and video teams (typically in groups of 4 or 5 editors) working cooperatively to weave together a compelling series of slides. Keeping WWE fans tapping through an entire Instagram Story is a tough task, especially as video elements have become shorter and faster in execution across social media, but WWE's team has done just that on a consistent basis, with upwards of 10 million total views per Story and almost 450,000 average views per slide on WWE's main Instagram page.

In addition, many of WWE.com's top features are enhanced by supplementary Instagram Stories, ensuring that fans can reach that content on multiple platforms – and each Story is highlighted by an effective call-to-action to swipe up to view the entire feature on the website.

Results

To date, WWE's main Instagram page has 14.2 million total followers, which is a 31% year-over-year increase.

To date, WWE has a total of 140 million total combined followers on Instagram, spanning across all respective brand and talent pages. This is a 50.35% year-over-year increase in total followers.

To date, WWE's Instagram content has drawn over 345.2 million engagements for the year 2017, which is a 26% increase vs. year-to-date 2016.

The women of WWE have a combined 52 million followers on Instagram.

During WrestleMania Week (April 2017), WWE amassed 48.6 million video views on Instagram, with a total of 12.2 million minutes watched by viewers.

In October 2017 alone, WWE had 35 million engagements across all respective brand and talent pages on Instagram, which is a 26.62% year-over-year increase since October 2016. Instagram was WWE's most-engaging platform in the month of October.

WWE has more followers on Instagram than the following brands: MLB, NFL, NHL, UFC, ESPN, Taco Bell, Gatorade, HBO

Produced by

WWE

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018