THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

WWE on Facebook

Audience Honor in Facebook Presence

Objectives

The goal of WWE's presence on Facebook is to offer one location for a WWE fan's every need.

If our Facebook followers want the latest exclusive backstage photos and news from John Cena, they can follow Cena's Facebook page for the best candid shots from Cena's Instagram and Twitter accounts, plus news, photos and videos from his latest matches.

Want a preview of tonight's live Monday Night Raw episode? Follow WWE Raw on Facebook for the latest updates and main event happenings.

Want to become the next big WWE Superstar? Go to WWE's developmental program WWE NXT and WWE Performance Center Facebook Pages for details on how to make your dream come true.

In all, WWE's Facebook network allows our worldwide fan base to get the latest updates in the way they choose, from the WWE news sources they prefer, in both an informative and entertaining way via content and updates from the WWE Social Media Team.

Strategy and Execution

In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our Social Team turns Facebook into an essential component for WWE's comprehensive sports-entertainment experience.

Our Social Team content creators collaborate seamlessly while stationed in all corners of the globe. From the locker room at any of our more than 500 Live Events around the world, to the first floor of our corporate headquarters, passionate producers provide up-to-the minute show coverage for all of WWE's major events, create content with original video and photos, and so much more.

Before an event takes place, you can watch free action-packed matches on our pre-shows which are streamed live on Facebook.

The live coverage continues throughout each event with video highlights and exclusive interviews with talent that you can only see on Facebook.

Results

WWE ranked 2nd in total followers of sports brands on Facebook as of Nov. 10, 2017

28 WWE Superstars rank in the Top 100 most-followed athletes on Facebook

WWE's network of Facebook Pages has more combined followers than either the NHL and its 30 teams' Pages or the NFL and its 32 teams' Pages combined

WWE's Facebook page network has a combined following of more than 479 Million fans

Media

Entrant Company / Organization Name

WWE

Links