10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Will these goats faint?

Entered in Facebook Live

Objective

What happens when fainting goats experience a total solar eclipse? Honestly, we had no idea. We were looking for a fun way to tell the story of the total solar eclipse and goats that emote with harmless fainting spells seemed like the perfect subjects.

Strategy

We searched high and low for a fainting goat farm in the path of totality and we found one in rural Tennessee. We dispatched humor host Dave Jorgensen to the farm where he delivered a spot-on approach that was goofy and endearing. A countdown clock helped us show viewers how much time was left before totality and it conveyed a sense of suspense. We were having fun and we genuinely wanted to know if the goats would faint during totality. We decided to launch the stream on Facebook and Periscope.

Results

The goats didn't faint during totality, but we racked up more than 806,000 views, generated great social buzz, and managed to make it into the headline of Agency Press France's eclipse roundup ("Bonnie Tyler to 'Goatality': the Great American Eclipse"). That AFP headline meant that "goatality" coverage appeared on the sites of their syndicated partners like The Times of Israel, France 24, and The Japan Times.

Media

Video for Will these goats faint?

Produced by

The Washington Post

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18