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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

Will these goats faint?

Entered in Facebook Live

About this entry

What happens when fainting goats experience a total solar eclipse? Honestly, we had no idea. We were looking for a fun way to tell the story of the total solar eclipse and goats that emote with harmless fainting spells seemed like the perfect subjects.

Why does this entry deserve to win?

We searched high and low for a fainting goat farm in the path of totality and we found one in rural Tennessee. We dispatched humor host Dave Jorgensen to the farm where he delivered a spot-on approach that was goofy and endearing. A countdown clock helped us show viewers how much time was left before totality and it conveyed a sense of suspense. We were having fun and we genuinely wanted to know if the goats would faint during totality. We decided to launch the stream on Facebook and Periscope.

Results

The goats didn't faint during totality, but we racked up more than 806,000 views, generated great social buzz, and managed to make it into the headline of Agency Press France's eclipse roundup ("Bonnie Tyler to 'Goatality': the Great American Eclipse"). That AFP headline meant that "goatality" coverage appeared on the sites of their syndicated partners like The Times of Israel, France 24, and The Japan Times.

Media

Video for Will these goats faint?

Produced by

The Washington Post

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018