10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

War in the Koreas

Entered in News & Media

Objective

Amid Kim Jong-un and President Trump's war of words threatening nuclear annihilation, the "Direct From" team traveled to the Korean peninsula to explore how South Korea and its U.S. allies were preparing to respond in the event of an attack.

Strategy

To best explain the situation on ground to our audience, we began our coverage with a visit to the Demilitarized Zone (DMZ) between the two Koreas, where both sides have perpetually stood face-to-face since 1953. Many don't know that North Korea and China are still technically at war with South Korea and the U.S. We used this location to explain the history behind the conflict.

Next, we visited a U.S. Army base in South Korea whose motto is, "Ready to Fight Tonight," to see how the army readies itself for potential attack, and to a remote village where the U.S. military's presence (and advanced missile defense system) is protested by elderly South Koreans.

Along the way, Dena Takruri interviewed a North Korean propaganda artist who defected to the South and now enjoys creative freedom, and asked young South Koreans in Seoul about their thoughts on President Trump and Kim Jong-un amid mounting tensions between the countries.

Results

In all, our coverage was widely praised by our audience for being balanced and comprehensive, and for explaining to them information they didn't otherwise know. Our four-part series created a digestible format that allowed new audience members to understand the multidimensional nature of the US-Korea conflict.

Our series contributed to AJ+ breaking its annual subscriber record on YouTube, with its highest overnight spike in viewers to date. And Parts 1 and 2 of the series brought in more subscribers to AJ+'s YouTube page than any of our other videos ever.

Media

Video for War in the Koreas

Produced by

AJ+

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18