3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

From the 10th Annual Shorty Awards

Veep (Season 6) - Digital Story Extension Microsites - HBO, GLOW

Entered in Multi-Platform Campaign

About this entry

Season 6 of HBO's Veep chronicled the ups and hilarious downs of Former President Selina Meyer navigating life as a normal citizen after losing reelection, Congressman Jonah Ryan's newly announced campaign for President against his cousin Ezra Kane, and Richard Splett's daily musings. Custom digital destinations brought these plot points to life building a world for fans to explore and discover exclusive content after the credits rolled each Sunday.

Why does this entry deserve to win?

As HQ for the Meyer staff, the HBO and GLOW teams creatively leveraged real-world political fever with custom microsites that deepened in-story plot points.

In partnership with HBO, GLOW formed an easter egg strategy, gradually releasing each site with custom digital content tied to each plot point throughout the season to consistently surprise and delight the Veeple.

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Websites listed below:

The Meyer Fund for Adult Literacy

- Phase 2: … and AIDS

- Phase 3: … and The Advancement of Global Democracy

- Phase 4: … and Military Family Assistance

- Phase 5: … and Childhood Obesity

https://meyerfundforadultliteracy.com/

Jonah Ryan for President (Formerly for Congress)

https://www.jonahryanforpresident.com/index.html

Ezra Kane Congressman

http://www.ezrakanecongressman.com/

Results

Sites were covered across the web including such outlets as Hollywood Reporter, Yahoo, Reddit, IndieWire, and Paste. Veep talent supported the digital extensions from their personal social profiles as fans rallied around their favorite story lines brought to life.

Media

Produced by

HBO, GLOW

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The SHorty social good awards will be held november 15, 2018 in new york city