10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

This Is Us - Milo Ventimiglia Surprise

Entered in Medium-Length Video


What's better than watching your favorite TV show from your own couch? How about having one of the characters from your favorite show surprise you at your doorstep while you're watching? When "America's Dad" aka Milo Ventimiglia spotted a fan watching This Is Us while filming, there was no other choice but to seize the opportunity to make a fan's day. Because that's what we're here for, right?


The This Is Us cast has won the hearts of fans all over the world through their incredible performances and magnetic personalities. By understanding our fan's connection to these characters, we've shifted our focus to capturing organic, relatable moments on set via a dedicated Social Producer. Through thinking like a fan, we were able to identify this event as an opportunity to connect with our followers both online and off to create a surreal experience for our community.


Immediately upon sharing, the video was floured with positive comments from followers showing their gratitude towards the fun-loving cast and crew. Fans weren't the only ones to fall in love - media outlets like TODAY, EW, CNN, and E! to name a few, all picked up the video. The video received 3M views across platforms and reached 7.5M fans on Facebook alone. It also gave fans one more reason to tune into This Is Us.


Video for This Is Us - Milo Ventimiglia Surprise

Produced by

NBC Entertainment Marketing & Digital, Digital Media Management


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18