10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

This is Getting Old

Entered in Humor, Medium-Length Video


Over 1/3 of Americans aren't currently saving for retirement. This alarming fact shocked our friends at E*TRADE. So to help empower people of all ages to take control of their financial destiny and plan for their golden years, E*TRADE brought a one-of-a-kind retirement message to the biggest stage in America: The Super Bowl.


From surgeons to stuntmen, we illustrated the issue by showcasing elderly workers in positions of all kinds. "This Is Getting Old" was a huge Super Bowl success. A natural extension of the "Don't Get Mad" platform, it not only pointed out the retirement epidemic but offered up a solution.


The spot landed in the top ten of USA Today's ad meter, was declared "One of the Top 5 Ads of the Super Bowl" by Fast Company, was Whoopi Goldberg's favorite ad of the night and was focus of a feature article by Time Magazine. It has over 2.6MM views on YouTube.


Video for This is Getting Old

Produced by

MullenLowe U.S., E*TRADE

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18