entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

The Punisher

Entered in Facebook Live

About this entry

A powerful, corrupt system has gone to extreme lengths to prevent the truth about Frank Castle from being told. And Frank's family wasn't the only one in the crosshairs. This FB Live video starring show talent (not that you'd know, as Ebon Moss-Bacharach's hacker would take measures to ensure his identity is protected) began the process of drawing Frank out of the shadows in a format that could only work as a FB Live.

Why does this entry deserve to win?

This "hacked" FB Live, released early in the campaign, began establishing the series' key relationship, set a paranoid tone early on with high-tech surveillance intercut with enigmatic first-looks at the series, and wrapped up in the show's rallying cry -- They're trying to silence us.

Results

The consistent narrative of The Punisher seamlessly executed across every asset of our campaign, and this FB Live was the perfect marriage of strategy, tactic, and execution.

Media

Video for The Punisher

Produced by

hi5.agency, Netflix

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018