Objective: Our goal was simple: Create the most interactive show ever created for a live audience. The show is all about the user and ensuring they are learning essential lessons to help them take their business and life to the next level. We can only ensure we are serving our audience by listening, interacting and changing the show in real time as we're live.
As a global technology company, Nasdaq powers exchanges in more than 90 countries around the world. We also support entrepreneurs in every stage of their lifecycle – from startup to inclusion in the Nasdaq 100 Index. By partnering with Never Settle Productions, we are able to spotlight programs that help empower people to achieve their dreams and never stop pushing to achieve their goals. Our strategy was both in content and execution. We wanted our guests to not only share their story of how they overcame great burdens to achieve success, but also to have tangible take aways for the audience. We can only ensure we are serving our audience by listening, interacting and changing the show in real time as we're live.
By the completion of Season 2, it was clear all the challenges were well worth the effort. Lives were changed, millions of people were reached with a positive message and new brand partnerships opened up for both Never Settle Productions and Nasdaq. In a three month period, posts on Nasdaq and Never Settle accounts received 93K engagements (likes, comments and shares) and reached 10.6 million people. On average, each show would receive 1,000 comments while the show was live, and would gain a quarter of a million views. This opened the door for Nasdaq listed companies, like PepsiCo and Perry Ellis International, to want to partner with us to showcase what they're doing to uplift the entrepreneurial community.
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