entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is June 20th, 2018.

From the 10th Annual Shorty Awards

Bloomberg's live journalism, live on social

Entered in Live Events

About this entry

In 2017, we set out to highlight editorial content from Bloomberg live events across social platforms. Our goal: use social media to build awareness of Bloomberg Live events and drive conversations around programming and news from the events.

Why does this entry deserve to win?

Bloomberg's live events division last year produced 42 events around the world, including the first ever Global Business Forum, a gathering of CEOs and heads of state from around the world.

We partnered with Twitter to live stream the Global Business Forum to 3.99 million viewers online. For other events, like The Year Ahead, Sooner Than You Think and Invest franchises, we scoured schedules for panels of interest to our audience and for opportunities to create bespoke social content.

We streamed dozens of panels to Twitter and Facebook and YouTube, created quote cards and short videos for Instagram, and live tweeted some of the most interesting conversations in the world.

Results

We live streamed interviews with Anita Hill, Ginny Rometty, David Petraeus, Roger Goodell and major events, generating millions of views across Twitter, Facebook and YouTube. We amplified the conversation around each event and helped @BloombergLive build an audience of nearly 10,000 on Twitter.

Media

Video for Bloomberg's live journalism, live on social

Produced by

Bloomberg

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018