WATCH THE 10TH ANNUAL SHORTY AWARDS POWERED BY DIRECTV NOW YAY!

10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Samsung Gear 360 Launch

Finalist in Instagram

Entered in Creative use of Technology

Objective

Our goal was to leverage artistic content creators, an Instagram influencer, blogs, and USA Today pre-roll video ads to deliver engaging, sales-driven content - some of which was produced using the new Gear360 camera. Our main KPI was Gear 360 sales.

Strategy

- Count down the days to the Gear 360 launch, driving traffic to Verizon's product detail page by activating a national promotion of 'Buy GS8 or GS8+ and get Gear 360 for $49'.

- Tease the promotion with 8-12 exciting countdown montages and animated messages featured across platforms that set the internet abuzz and intrigue consumers.

- Work with Instagram influencers to produce unique countdown videos and slideshows that help build the anticipation. Supply some with Gear 360 cameras so that they are able to film their countdown/content. Posts had to include some type of promotional language and CTA (Buy GS8 or GS8+ and get Gear 360 for $49) and link to Gear 360 product detail page on Verizon.com.

- Identify the right Social Media personalities that leverage their reach by sharing original content.

Results

Highlights:

Lead Influencer Performance -

1,209,502 Total Impressions

47,600 Total Likes

2,625 Commments

2,397 Total Post Saves

52,600 Total Engagements

932 Clicks to PDP

The Samsung Gear 360 was sold out within 48 hours of Renny's post.

Comments Like "Most straight up and humurous ad ever," "Best Ad I've ever seen," "Best Samsung Ad ever," "I love Samsung! Way to go #Samsung360Gear," etc.

Media

Video for Samsung Gear 360 Launch

Produced by

BLKBOX, Samsung

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

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The 10th annual shorty awards powered by directv now were held april 15th, 2018