WATCH THE 10TH ANNUAL SHORTY AWARDS POWERED BY DIRECTV NOW YAY!

10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

RUSSIAN REVOLUTION IN 360

Finalist in 360 Video

Audience Honor in 360 Video

Objective

Have you ever dreamed of time travel? We tried to make it possible with our Twitter digital time machine: we take you back 100 years to relive the Russian Revolution in real time through #1917LIVE. Dozens of historical accounts, from Tsar Nicholas II to Vladimir Lenin, live-tweet events day-by-day as if Twitter existed a century ago. One of the project's key objectives is to educate and inspire the audience to learn, while setting new best-in-class Twitter standards.

With #1917LIVE we attempted to create an alternate reality online, to contemporise our historic role play and maximise a sense of being-in-the-story. But how do you create an alternate reality on social media? How do make it look like it is all happening now? And the answer was - 360 video.

Strategy

As part of the project we filmed a unique 360 VR-series, bringing viewers back in time to experience 1917 Russia almost as it was, 100 years ago. The eight videos, featuring prominent Russian performers in key roles, place the viewer in the middle of dramatic scenes: you can witness WW1 battles, visit a revolutionary printing house, sneak into Lenin's hideout apartment as he's being shaved by Stalin or visit the Petrograd rail station in a time of chaos.

The Revolution 360 panoramic videos immerse the viewers in the atmosphere of the revolution era, telling the stories of historic figures, such as Vladimir Lenin and Joseph Stalin, and ordinary people living through the events which changed the course of history for both Russia and the world.

Revolution 360 director Aleksandr Skryabin: "Each of our videos is a detailed reconstruction of the life of that period. We have tried to treat the era that we were recreating with extreme care; to convey the general atmosphere of 1917 as accurately as possible. All the scenes unfold in locations that currently look almost the same as a hundred years ago".

Results

"Revolution in 360" videos gained almost 1 million video views on Facebook and YouTube and thousands of interactions. The VR series helped to promote #1917LIVE project. After one year of running #1917LIVE, the combined accounts gained over 250,000 followers. More than 275,000 tweets used the hashtag #1917LIVE, generating over 75 million impressions.

Media

Video for RUSSIAN REVOLUTION IN 360

Produced by

RT

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018