10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

QB1: Beyond the Lights

Entered in Sports

Objective

The objective of "QB1: Beyond the Lights" was to shine a light on the inner workings of high-stakes high school football. Viewers are taken inside the games, the lives and minds of young athletes as they compete for the pride of victory while striving for recognition from the biggest colleges and universities in the country. Unlike the fictional series, "Friday Night Lights," everything in QB1 is real.

Strategy

The strategy behind "QB1: Beyond the Lights" was to provide viewers never-before-seen access to the world of high school football. Most fans only get a view from the stands, but QB1 gives the audience the complete view of how important playing on Friday night is for student athletes, families and communities. Unlike college football, where players are trying to get to the pros, or the NFL where players compete for money, QB1 showcases raw talent playing the game purely for the pride of victory and the joy of playing football. Through insightful interviews and exclusive access, QB1 has become a must-watch digital video series.

Results

"QB1: Beyond the Lights" has been one of the most successful franchises in Verizon's go90 history. The series has cultivated a strong fan base and shown that it can discover real talent at the high school level. One of QB1 Season 1's stars, Jake Fromm, led the University of Georgia to the National Championship this year as a freshman, and viewers are able to go back to the high school journey that led up to his winning season.

Media

Video for QB1: Beyond the Lights

Produced by

Rated Red

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18