entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

WeWork - Creator Awards NYC

Entered in Live Event Coverage

About this entry

The WeWork Creator Awards began as an initiative to support innovative and social-first businesses as they 'create their life's work'. Our live social media coverage of the New York regional awards had the objective of boosting social conversation around the event, offering multiple social activations to engage with WeWork and the Creator Awards, and highlighting the many different elements of the event on multiple social platforms in order to creatively engage with as large an audience as possible.

Why does this entry deserve to win?

As the Creator Awards are open to everyone and celebrate Creators of all types, we wanted our social media strategy to reflect that. We created an individualized plan for each social media platform, encouraging Creators to get involved wherever they choose to post. We also wanted to make sure that our social media plan was tailored not only to our attendees and finalists who were celebrating with us in New York, but also to our friends and fellow Creators at home who chose to follow along with the action from their phones and living rooms. On each platform we monitored hashtag usage and engaged with our followers and users by employing a dedicated staff member on every platform and support staff to assist with monitoring.

TWITTER:

INSTAGRAM

FACEBOOK

SNAPCHAT

Results

Our live social media coverage of the New York regional Creator Awards had the objective of boosting social conversation around the awards and highlighting the many different elements of the event. We also wanted to increase our live coverage engagement, particularly our Facebook live views from previous awards and on Twitter. We successfully achieved both of these goals:

Media

Video for WeWork - Creator Awards NYC

Produced by

WeWork

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018