10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Norwegian Cruise Line – Instagram Community Growth

Entered in Instagram Presence


At Norwegian, we believe social media is a strong channel for driving demand, however in order to do so we must first create engaging & inspiring content. Instagram is an ideal social media channel for publishing inspirational content, given its nature & focus on imagery. In addition, Instagram continues to be one of the fastest growing social media platforms. Our goal for Instagram in 2017 was to expand the size of our community by 20%, but in to do so we needed to craft a tailored social strategy for the platform.


In order to increase our community size, we implemented multiple strategies over the course of 2017, most notably:


As a result of these efforts, we experienced record growth and engagement on Instagram in 2017:


Produced by

Norwegian Cruise Line


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18