At Norwegian, we believe social media is a strong channel for driving demand, however in order to do so we must first create engaging & inspiring content. Instagram is an ideal social media channel for publishing inspirational content, given its nature & focus on imagery. In addition, Instagram continues to be one of the fastest growing social media platforms. Our goal for Instagram in 2017 was to expand the size of our community by 20%, but in to do so we needed to craft a tailored social strategy for the platform.
In order to increase our community size, we implemented multiple strategies over the course of 2017, most notably:
As a result of these efforts, we experienced record growth and engagement on Instagram in 2017:
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