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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

NBC News "Total Eclipse 2017" - Facebook Live

Entered in Facebook Live

Objective

In the days leading up the total solar eclipse, all people wanted to know is where they could see watch this once-in-a-lifetime event. The only thing stopping anyone — aside from not getting a pair of special eclipse viewing glasses — was the weather. What would happen if the clouds were covering the sun the moment the eclipse was set to take place? NBC News Digital teamed up with their Weather Unit to create a streaming eclipse forecast on Facebook that would help viewers determine where to watch the event.

Strategy

With the weather constantly changing, even just hours leading up the event, we had to be up to speed on the current weather forecast to be sure we were delivering up-to-the-minute updates on where to watch the eclipse. And there was no telling what kind of technology issues we'd run into. On the day of the eclipse, we had to update the Facebook Live feed in real time and in conjunction with an NBC News special report that was happening.

Results

People love obsessing over weather forecasts — and that was made evident in the eclipse forecast, where the weather could make or break the light show. Across the Facebook Live videos, we saw a total of more than 2.5 million views, thousands of likes, shares and comments and fantastic feedback from readers and viewers.

Produced by

NBC News

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.